Bubs

Background

The parent brand BUBS Godis AB’s position in the market has been unclear with low awareness. However, the candy concepts Skallar, Goody, and bulk assortment have had greater luminosity but have also been weakly associated with the parent brand.

Challenge

Clarify the context. The customer and consumer/shopper should get a clear picture of how everything fits together. Develop a new, more powerful, and useful brand platform for BUBS Godis AB. Develop concept platforms for all members of the product family. Develop a new website.

Solution

Together with our sister agency Habermax, we analyzed the market, which provided relevant insights. We developed a hybrid brand strategy where BUBS Godis is the anchor, but where the candy concepts have the large public luminosity. Based on the positioning “playful,” we developed a brand platform, concept platforms, graphic identities, and a new website (the website together with our sister agency Tigerton).

Result

See the results on bubs.se

Other cases

Picadeli

→

Löfbergs

→

Wirepas

→

Thinc is a group of entrepreneur-driven companies within the marketing communication and tech industry. We have offices in Stockholm, Gothenburg, Malmö, Umeå, Luleå, Växjö, as well as Oslo, Norway, and Kathmandu, Nepal. The first company in the group was founded in 1991, and the group has existed since 2005. We currently have around 140 consultants.