Join the Recharging Revolution

Background

ReCyko is GP’s spearhead in rechargeable batteries. Extensive development work has resulted in a new concept that includes improved batteries, chargers and docking stations.

Solution

The main communication concept “Join the recharging revolution” together with the conceptual communication platforms “Rethink. Recharge. ReCyko. ” for consumers and “It takes a pro to know one” for the pro range.

An extensive assignment with communication materials in print, film, SoMe, PR, product descriptions, digital ads, materials for e-commerce etc. mm.

Challenge

Develop a communication concept that works worldwide (not the US). Regain the trust of those who invested in rechargeable 10 years ago but who felt cheated on performance etc. Win the hearts of new consumers.

Result

Ongoing right now.

Other cases

Picadeli

→

Löfbergs

→

Wirepas

→

Thinc is a group of entrepreneur-driven companies within the marketing communication and tech industry. We have offices in Stockholm, Gothenburg, Malmö, Umeå, Luleå, Växjö, as well as Oslo, Norway, and Kathmandu, Nepal. The first company in the group was founded in 1991, and the group has existed since 2005. We currently have around 140 consultants.