ReCyko is GP’s spearhead in rechargeable batteries. Extensive development work has resulted in a new concept that includes improved batteries, chargers and docking stations.
Develop a communication concept that works worldwide (not the US). Regain the trust of those who invested in rechargeable 10 years ago but who felt cheated on performance etc. Win the hearts of new consumers.
The main communication concept “Join the recharging revolution” together with the conceptual communication platforms “Rethink. Recharge. ReCyko. ” for consumers and “It takes a pro to know one” for the pro range.
An extensive assignment with communication materials in print, film, SoMe, PR, product descriptions, digital ads, materials for e-commerce etc. mm.
Ongoing right now.