Kongahälla Center Halloween

Background

Halloween is an important sales period for a mall. Here, Kongahälla Center wanted to take a lead position.

Challenge

Develop a strong communication concept for Halloween and fill it with lots of content.

Solution

Our focus was on two points.

1. Create a joyful, physical content inside the center that attracts visitors.

2. Drive traffic to KC’s site.

Said and done: We developed the communication concept “No tricks. Just treats. ” and put together a mix of “treats” for visitors.

Result

14.4% increase in sales during the month of October compared with the previous year.