The parent brand BUBS Godis AB's position in the market has been unclear with low awareness. In contrast, the candy concepts Skallar, Goody and the loose-weight range have had greater appeal, but at the same time have been weakly associated with the parent brand.
Clarify the context. Customers and consumers/shoppers should get a clear picture of how everything is connected. Develop a new, more powerful and usable brand platform for BUBS Godis AB. Develop concept platforms for all members of the product family. Develop a new site.
Together with our sister agency Habermax, we analyzed the market, which provided relevant insights. We developed a hybrid brand strategy where BUBS Godis is the anchor, but where the candy concepts have the great public brilliance. Based on the positioning "playful" we developed a brand platform, concept platforms, graphic identities and a new website (the website together with our sister agency Tigerton).
See the result at: boys.se