Halloween is an important sales period for a shopping center. Kongahälla Center wanted to take a clear and leading position here.
Develop a strong communication concept for Halloween and fill it with lots of content.
Our focus was on two points.
1. Create joyful, physical content inside the center that attracts visitors.
2. Drive traffic to KC's site.
All said and done: We developed the communication concept "No tricks. Just treats." and put together a mix of "treats" for visitors.
14,4% increase in sales during the month of October compared to the previous year.