Gothenburg & Co chooses Thinc Collective company Jetty

Göteborg & Co signs an agreement with Jetty, a company in the communications group Thinc Collective, regarding a digital event system.

The agreement is provisionally valid from January 21, 2026 for one year, with the possibility of extension by one year at a time for an additional three years.

Göteborg & Co is Gothenburg's official destination company, owned by the City of Gothenburg. Its mission is to develop and market Gothenburg as a destination for events, tourism, meetings and the hospitality industry.

Now Göteborg & Co chooses Jetty's own developed system Jetty X, a cloud-based platform for all types of planning, coordination and administration of events. The platform can be used by all involved actors and creates overview, control and efficient processes. Today's users include everything from large music festivals such as the Roskilde Festival, to city parties and sporting events.

– We are proud and happy about the trust from Göteborg & Co and look forward to contributing to developing Gothenburg as an event city, says Calle Sand, CEO of Jetty.

The call will come into effect when the contract blocking period under the LUF has ended or 10 days from the date that the general administrative court, if it has made an interim decision, has overturned that decision.