Nowa Kommunikation wins renewed tender and will be responsible for the Election Authority's media strategy and purchasing for the elections to the European Parliament. Nowa estimates the sales value at approximately SEK 12 million.

The election authority chooses for the Thinc company Nowa Kommunikation; for media agency services. The call will come into effect when the contract freeze according to the LUF has ended or 10 days from the date that the general administrative court, if it has made an interim decision, overturns that decision.

The assignment runs until September 30, 2024. Nowa estimates the value of the agreement at SEK 12 million over the election period. The Election Authority does not guarantee any volumes and the communications assignment is based on the authority's responsibility to plan, implement and coordinate elections to the Riksdag, municipal and regional councils, EU elections, etc.

"Nowa Kommunikation is very proud of the trust that shows that Nowa is one of the best in class for working with public information," says Anders Wallqvist, chairman of Nowa Kommunikation and CEO of Thinc Collective.