Thinc Collective has entered into a new partnership with the Nordic division of German tour operator Neckermann Reisen, Neckermann Nordic. Neckermann Reisen is one of Germany's leading tour operators and is now launching its travel offerings under the Neckermann Nordic brand. The agreement underlines Thinc's expertise in combining creative advertising, PR and media strategy to deliver effective campaigns. The companies involved within the group are Nowa Empower and Context Media. The value of the first campaign is estimated at approximately: 4 MSEK. The agreement extends until 2028 and the estimated annual volume for 2025 is 10-15 MSEK.
“We are really looking forward to introducing Neckermann Nordic to Nordic consumers,” says Christoffer Danell, partner and project manager at Context Media.
"Empower has a long history of working internationally with companies in the travel industry. Being able to help establish one of Germany's more well-known brands in the travel industry in the Nordic market is both challenging and incredibly honorable,” says Emil Hoffman CEO Empower.
"Our integrated way of working and combined expertise within the group will guarantee a successful introduction for Neckermann Nordic in the Nordic market. In a few years' time, this assignment has the potential to develop into one of our largest assignments within the group," concludes Emil Hoffman, CEO. Empower.
For further information, please contact:
Anders Wallqvist, CEO Thinc Collective AB
