Thinc company Context Media Stockholm begins collaboration with Fontana Food

Context Media Stockholm, a company in the Thinc Collective group, has been commissioned to develop and implement brand-building communication for Fontana Food.

The assignment includes strategy, media planning and activation in consumer-facing channels. The collaboration begins as part of Fontana Foods' brand strategy.

After several years where large parts of the communication work were conducted in-house, Fontana Food is now choosing to supplement its internal expertise with an external partner to accelerate the next phase in the company's brand development.

– Our long-term ambition is to strengthen our position as a quality, family-owned brand with strong roots in Greek food culture. Brand-building communication is therefore a strategic priority for 2026, says Corina Papadopoulou, Vice President and Chief Marketing Officer at Fontana Food.

– We are very proud of the trust from Fontana Food. It is a strong family business with a clear identity and high brand quality. Together we see great opportunities to develop communication close to consumers, says Mats Ståhl, responsible for Context Media's venture in Stockholm.

About Fontana Food
Fontana Food is a Swedish family business that has been introducing food from Greece, Cyprus and the rest of the Mediterranean to Sweden since 1978. The company today has a range of over 350 products for both consumers and commercial kitchens. The company is run by the second generation of the family – siblings Loizos Papadopoulos and Corina Papadopoulou.
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Caption:
From left: Context Media's Andreas Vahlberg, digital specialist, Magnus Hård, market insights, Mats Ståhl, head of the Stockholm office. Ida Olm, project manager market, and Corina Papadopoulou, vice president and marketing manager, both Fontana Food. Christoffer Danell, project manager and partner, Context Media, Franco Ofili, digital project manager, Fontana Food, and Lisa Eliasson, digital specialist, Context Media.