Now the communications group Thinc Collective is launching Thinc Experience – a new agency where experiences of brands and meetings between people are at the center. Behind the agency, in addition to Thinc Collective, is the communications agency BANG Agency and Charlotte Bergman, a well-known face in the event industry. Together they are creating a new offering.
– Creating experiences and meetings with results that are remembered with warmth and joy is something I have always been passionate about. Now having the entire force within Thinc Collective with me feels incredibly fun and inspiring when I meet old and new clients, she says.
Charlotte Bergman, who previously worked independently, will now lead Thinc Experience. The agency will be based in Gothenburg, which will be a welcome addition to the agency scene. Through the strong trio of owners, an offering is now being created at record speed that can offer both volume and speed as well as top-class strategy and creativity.
– By combining the combined strength and knowledge within Thinc Collective and BANG Agency with Charlotte's experience and drive, we are creating something exciting, says Anders Wallqvist, CEO, Thinc Collective.
– Events, meetings and everything else within what is called Live has been a piece of the puzzle we were previously missing within Thinc Collective. But through BANG Agency we have become strong in Stockholm and Thinc Experience now makes us strong in Gothenburg as well.
– Whether you call it an event, brand experience or something else, we see a great need among our customers to develop the communication that takes place live and between people in meetings, both physical and digital. For many brands, it is not enough to just talk, you also have to do things that engage people. We see great potential here, says Anders Wallqvist.
About Charlotte Bergman AB
Charlotte Bergman started an Event & Production Agency in 2015 within experiences, entertainment and events. Complete production of conferences, dinners, openings and entertainment has been mixed with trade fairs, travel and charity events.
Charlotte previously came from the media industry and Bauer Media and after that she was an event and sales manager at international sailing events.
About Bang
BANG, founded in 2019, is an award-winning communications agency with event and brand experience as its largest business area and with the ability to deliver comprehensive solutions within advertising, PR, content, design, tech and media. BANG with subsidiaries and associated companies has an annual turnover of just over SEK 80 million with an operating margin of approximately 5 percent. BANG with subsidiaries currently has 25 employees.
About Thinc Collective
Thinc Collective operates in the communications industry and the group offers a group of companies within systems, communication and structure. The companies devise and implement ideas for their customers. The group's areas of expertise range from data, analysis, technology development, SaaS systems to communication, media, PR and brand experience. The group targets customers regardless of industry with a need for coherent communication. Thinc Collective operates in the Nordic region.
