Thinc Collective wins assignment for VGR with estimated sales value of 80 MSEK during the contract period

The Västra Götaland Region (VGR) selects Thinc Collective for advertising brokerage services in an agreement that runs over four years.

The call will come into effect when the contract blocking period under the LUF has ended or 10 days from the date that the general administrative court, if it has made an interim decision, has overturned that decision.

VGR signs agreements with three agencies, with Thinc Collective ranked number one.

The agreement will be signed on 2026-02-01 and will be valid until 2030-01-31. VGR states the value of the agreement at approximately SEK 80 million over the agreement period. VGR does not guarantee any volumes.

“This is one of the first major procurements where we have chosen to submit a bid as a group,” says Anders Wallqvist, CEO of Thinc Collective. We are doing it on behalf of our subsidiaries and the fact that we are winning the assignment as number one in the ranking shows that we are on the right track and that the group offer is very strong.