ReCyko is GP's spearhead in rechargeable batteries.
Extensive development work has resulted in a new concept that includes batteries, chargers and docking stations.
Develop a communication concept that works worldwide (not the US). Regain the trust of those who invested in rechargeables 10 years ago but felt cheated on performance, etc. Win the hearts of new consumers.
The main platform “Join the recharging revolution” together with the conceptual communication platforms “Rethink. Recharge. ReCyko.” for consumers and “It takes a pro to know one” for the professional range.
An extensive assignment with communication materials in print, film, SoMe, PR, product descriptions, digital advertisements, materials for e-commerce, etc. etc.
Currently underway.