The Land of Legends is a large theme park in Turkey. Just outside the tourist resort of Antalya on the southern coast of Anatolia lies a dreamlike and magnificent combination of a water park, luxury hotels, show facilities and shopping and restaurant district. A "dry" park with roller coasters and other rides has also been added recently.
When we were given the assignment, The Land of Legends had already been running for a sparsely marketed season, partly for testing purposes. Our task was to create a website and a visitor app for the official launch. During the implementation, we also became involved in other projects on an ad hoc basis.
The work involved close collaboration with the park's three owner companies. The creative director for the project as a whole was Franco Dragone, a legendary director, designer and theatre and new circus creator with the world as his field of work. His design work formed the basis for the park's graphic identity and underlying story, which we of course had to relate to and follow. We were also able to coordinate ideas with him and also worked closely with the theme park's local advertising agency TBWA Istanbul.
The assignment was to design and build a modern and user-friendly website, as well as to produce content. In line with this, we also created a visitor app with guiding and informative functions. In addition to this, we designed logos for several bars and restaurants, produced signage material, worked on a kids' club concept, digital signage, storytelling for the hotel concept and other smaller projects.
The official launch of The Land of Legends was a great success. Visitor numbers increased steadily and the park was appreciated by guests from all over the world. Due to the corona pandemic, 2020 was a bit of a lost season for The Land of Legends as well as for the international tourism industry as a whole, but the investment and expansion of the park continues