The Thinc company Context Media has previously been the media agency for Happy Homes Sverige AB, part of the Mestergruppen. Now the collaboration with the Mestergruppen is being expanded with an assignment for the paint specialist chain Colorama AB. The assignment includes media strategy and media brokerage and is valid until further notice. The agreement is estimated to exceed SEK 2 million over a rolling 12 months.
"We are pleased that our many years of work with Happy Homes has resulted in a broadened assignment at Mestergruppen with the assignment for Colorama," says Peter Westman, CEO of Context Media.
At the same time, Nowa Kommunikation has won a tender for the Dalarna Region, where Nowa will deliver advertising services from 1 June 2024. This two-year contract, with the possibility of extension for two additional years, is worth 1,5 million SEK per year; total order value 6 million SEK. The call for tenders will come into effect when the contract blocking period according to the Swedish Administrative Court Act has ended or 10 days from the date on which the General Administrative Court, if it has made an interim decision, has overturned that decision.
“These new agreements underline our group's ability to deliver competitive and effective media solutions across a broad spectrum of areas. We are proud that our teams continuously exceed expectations and create value for our customers,” says Anders Wallqvist, CEO of Thinc Collective.
For further information, please contact:
Anders Wallqvist, CEO Thinc Collective AB